influencing and changing behavior - a case in cloth diapers
A few weeks ago I attended a BCAMA breakfast to hear Jim Nelson, Senior Manager of Marketing from BC Hydro speak. Jim oversees the PowerSmart brand and I found his presentation on changing and influencing behavior through social marketing very interesting. Several weeks later it is still resonating with me, in particular making me think how I came to be a cloth diaper advocate. I can easily be described as a city girl. I started in advertising in Toronto in the early 90s when Melrose Place was the 'best' example of my profession. No my skirts were never that short, no I didn't switch from an account person to a writer to an art director in a single episode and no I never tried to drown anyone in the pool in the center of my apartment complex. But I did live a hard working, fun living, disposable lifestyle. That changed somewhat after I moved to Vancouver. But I was still very focused on my work and my social life. When I met my husband I was travelling a lot for work, dr...