Each interaction with a brand is a moment of truth. Will the experience reinforce your brand’s promise or create disparity? Tracey Rossignol is a respected branding strategist and marketer whose passion is helping her clients develop their unique brand promise and tell its story at each and every consumer touch point.

Tracey has nearly 20 years experience leading major strategic, brand campaigns for a wide range of clients. During her tenure at Cossette Communications she directed consumer and B2B convergent campaigns for client such as McDonalds, GM of Canada, Manitoba Telecom and Tourism BC. Her experience also includes building successful communication strategies from concept through tactical execution for small and medium sized organizations including, the Royal Ontario Museum, the Rick Hansen Foundation and Glotman•Simpson Consulting Engineers.

Tracey’s personalized approach emphasizes creative, flexible solutions that work in the real world. She translates business objectives into a practical strategy that can adapt in today’s fast moving and competitive environment. As a self-described “social media enthusiast”, she excels at combining both new and traditional marketing channels to achieve her client’s goals.

Tracey is also an active blogger. She is author of two blogs - Ramblings of TJR and Fashion Forward 40. Her posts combine her experience as a marketer and a mother with observations on the guilty pleasures of reality TV and the gravitational realities of fashion in middle age. She is also a regular contributor to the Women in Leadership Foundation blog. And she recently joined the roster of guest bloggers for Networking in Vancouver.

Tracey volunteers as an advisory board member for the Women in Leadership Foundation. She lives in Vancouver with her husband and three year old son. She believes in laughing at the small things in life and can usually be found tweeting the same.

For full resume see LinkedIn profile - TraceyJRossignol