I had been volunteering at a variety of different events for different organizations, trying to find an organization where I wanted to dedicate my volunteer time. So when WIL asked me to take a role on their advisory board and help with their marketing & communications I said yes.
Why did I agree to give up some of my valuable time to volunteer? I had both personal and professional reasons.
Personally I have always had a strong affinity to supporting and mentoring women. WIL is a young dynamic organization that does not ‘preach’ down to its members. Its mission is to advance women’s leadership. They have a positive, collaborative approach which allows every person involved to inspire, support and empower each other. I sum up the essence of their brand as “inspiring each other”.
Professionally this gave me an opportunity to exercise and grow my marketing muscle, which grown a bit sluggish while at home on maternity leave. I’m passionate about marketing and this gave me opportunities to do what I love. In addition to developing WIL’s brand strategy, I built and grew a volunteer team of 10 young, passionate, smart women. I am inspired by each of them every day.
I have also been able to grow my communications skills with more PR focused projects and social media. The social media in particular allows me to combine my planning skills with my new passion for writing. All new skill sets for my resume. But more importantly, as I see our success growing our following through twitter / facebook / linkedin and building a blog content plan, I’m excited about the future of WIL and women’s leadership in Canada.
Volunteering is also a great way to network. I’ve never been a fan of traditional networking events. And getting involved with such a diverse organization provides me with the opportunity to meet all sorts of like minded women in Vancouver and across the country. This, I believe, will provide me with the foundation I need for a long and interesting career. We are here to support each other. And I know I get back what I give in so many different ways.
For more information on Women in Leadership Foundation visit their website. Or follow us on twitter (@WIL_Fdn).